RACER Trust Team to Lead Discussion on Best Practices in Positioning and Marketing of Surplus Properties for Sale and Redevelopment at Industry Event in Syracuse
RACER Trust today announced that Redevelopment Manager Bruce Rasher and Transaction Manager Steven Black will lead a discussion focused on the positioning and marketing of surplus properties for sale and redevelopment at the Center for Creative Land Recycling’s 2018 fall conference Thursday, November 8, in Syracuse, N.Y.
Led by Mr. Rasher, the RACER Trust redevelopment team has closed more than 70 sales of former General Motors Corp. properties, ranging from large manufacturing buildings to vacant industrial land. RACER Trust’s sales have resulted in commitments to local communities for more than 14,000 new jobs and more than $2.2 billion in private investment.
The Center for Creative Land Recycling is a national nonprofit dedicated to transforming communities by converting abandoned or vacant commercial and industrial properties to beneficial reuse, creating jobs and generating new tax revenues.
“RACER Trust’s mission includes maximizing each property’s redevelopment potential for the benefit of our communities, which is aligned with the outcomes sought by the Center for Creative Land Recycling in its community development efforts,” said Elliott P. Laws, of EPLET, LLC, administrative trustee of RACER Trust. “We are pleased to share our successful platform with other professionals who are dedicated to community revitalization through redevelopment and reuse of underutilized assets.”
Mr. Rasher and Mr. Black will present RACER Trust’s marketing mix, and how owners and transaction support professionals can apply these principles to their marketing activities.
The Center for Creative Land Recycling conference takes place at the OneGroup Center in downtown Syracuse. The daylong conference, titled “Igniting Revitalization through Land Reuse,” brings together land reuse practitioners and advisors, development experts and public officials for a series of focused discussions and learning opportunities all meant to drive redevelopment and reuse of surplus and underutilized properties.
About RACER Trust: RACER (Revitalizing Auto Communities Environmental Response) Trust was created to clean up and position for redevelopment properties and other facilities owned by the former General Motors Corp. before its 2009 bankruptcy. RACER is one of the largest holders of industrial property in the United States and one of the largest environmental response and remediation trusts in U.S. history. When the Trust was formed, it owned properties at 89 locations in 14 states, principally in the Midwest and Northeast. The Trust was created by a settlement agreement in the U.S. Bankruptcy Court between the U.S. Government, the 14 states where the former GM properties are located, and the St. Regis Mohawk Tribe, which owns land adjoining one of the properties in Upstate New York. For more information, please visit our website: www.racertrust.org.